Four rival coffee roasters in Dundee share the same cheap website and fight for one search: "coffee beans dundee". Over three rounds they spend a few hours a week on on-page, off-page and technical jobs, watch the results page re-sort itself, then a Google core update and spam update sort the shortcuts from the real work. The winner is the team with the most clicks, not the highest score. About 15 minutes, one projector, paper and pens; or play solo against three agencies.
All businesses, websites and figures in the game are fictional and simplified for teaching. The rules behind every job come from Google Search Central documentation, listed at the end of the game and in the guide.
Teacher's guide · More free classroom games in the Learning Lab · Created independently by Dr Ying Wu · © 2026 Ying Wu, CC BY-NC-SA 4.0