Greenwash Detective · Learning Lab

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Greenwash Detective · Experiment 003 · Learning Lab · Dr Ying Wu, University of Dundee School of Business. Made for GRL4ST Module 6, Sustainability Marketing and Reporting.

All brands and products in the cases are fictional. Rules described as at October 2026: a teaching summary, not legal advice.

Built on: Delmas and Burbano (2011) greenwashing matrix; TerraChoice (2010) The sins of greenwashing; Competition and Markets Authority (2021) Green claims code; WRI and WBCSD (2004; 2011) Greenhouse Gas Protocol; Directive (EU) 2024/825.