Shoestring Campaign

EXPERIMENT 004 · MARKETING SIMULATION · BY DR YING WU

Shoestring Campaign · Experiment 004 · a marketing simulation for the Learning Lab by Dr Ying Wu. Play it in class on one screen, or on your own: solo mode. Teacher's guide · Used it in class? Tell me · More games and toolkits

A classroom simulation: Second Turn Repair Café and all names and events are fictional, and the scoring is a simplified teaching model. The game design, scoring model and text are © 2026 Ying Wu, shared under CC BY-NC-SA 4.0: free to use and adapt for any non-commercial purpose, including teaching, training and workshops, with credit; adaptations must be shared under the same licence. For other uses, please get in touch.